Corral de la Morería da la bienvenida a su IX festival flamenco

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Como ya es tradición en la primavera madrileña, Corral de la Morería da el pistoletazo de salida a la temporada flamenca de la ciudad con la celebración de la novena edición de su Festival Flamenco que en esta ocasión se celebrará del 1 al 30 de abril, bajo la dirección artística de Blanca del Rey que ha sido recientemente reconocida con la Medalla de Oro al Mérito en las Bellas Artes 2016 como una de las coreógrafas y bailaoras más importantes de la historia del flamenco.

El tablao flamenco más afamado del mundo

Inaugurado por Manuel del Rey en 1956, el Corral de la Morería, que acaba de recibir el premio Sánchez Cotán de la Real Academia de Gastronomía, el premio Metrópoli por la revista del periodico El Mundo y un Sol en la Guía Repsol, es un templo del arte convertido hoy día en uno de los símbolos de Madrid y de España. Un espacio único, despojado de artificios, donde el flamenco es el absoluto protagonista.

David García y la gastronomía del Corral de la Morería

Este cocinero nacido en Bilbao, lleva la pasión por la cocina tatuada en su ADN.  Defensor a ultranza de la huerta ecológica, el cultivo controlado y las buenas materias primas, su cocina de raíces vascas destaca por los caldos, fondos y jugos, elaborados con productos naturales y de primera calidad.

Su trabajo en Madrid se culminó en 2014 con la consecución de una estrella Michelin como jefe de cocina del restaurante Álbora.

La 9ª edición del Festival Flamenco

Este Festival es el momento ideal para apreciar a las grandes figuras del flamenco actual en un gran escenario como es Corral de la Morería, donde se han creado y desarollado gran parte de los conceptos flamencos que actualmente se presentan en todo el mundo.

80 artistas se dan cita en un escenario imprescindible para la historia del arte flamenco que desde hace seis décadas sigue ofreciendo cada noche una experiencia única en el mundo, gracias a su apuesta por la máxima calidad tanto en la programación artística como en la oferta gastronómica y la atención al cliente.

Para esta ocasíon volverá durante dos días el espectaculo “Camino”, creado por Jesus Carmona, que ha sido estrenado con enorme exito de critica y publico en Corral de la Morería.

 

CORRAL DE LA MORERÍA

TABLAO FLAMENCO – MADRID

c/ Morería, 17 – 28005 Madrid

Tel.: (+34) 913658446 – 913651137

Fax: (+34) 913641219

Web: corraldelamoreria.com

info@corraldelamoreria.com

NH Balboa comienza una nueva etapa en el Barrio de Salamanca

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Ocio y Negocio

El hotel presenta una moderna línea de diseño interior y una mejora de los estándares de confort. Un cambio que no solo se aplica al lobby del hotel, sino también que afecta a las habitaciones, ahora más espaciosas y con mayor presencia de luz natural. Así mismo el hotel ha mejorado el aislamiento acústico y climático, además de renovar los ascensores y el equipamiento de su gimnasio, para garantizar una mejor experiencia de los clientes.

Una muestra más de la apuesta de NH Hotel Group por un turismo y unos hoteles de calidad.

Nuevas posibilidades que convierten a NH Balboa en la mejor opción para conocer la ciudad desde uno de sus barrios más emblemáticos y disfrutar tanto del ocio como del negocio.

Además, el hotel cuenta con una excelente conexión con el Aeropuerto (a tan solo 20 minutos), así como con la zona de oficinas de la A2 y Arturo Soria.

Una ubicación óptima para lo que hoy en día es el Bleisure, resultado de la combinación entre Business y Leisure, una de las grandes tendencias que está revolucionando el turismo urbano a nivel mundial.

Del Mediterráneo a Madrid

NH Balboa acoge por primera vez fuera del Mediterráneo a uno de los restaurantes del Grupo Saona, que cuenta ya con 11 restaurantes en la Comunidad Valenciana.

Su fundador, Gonzalo Calvo fue nombrado recientemente Empresario Hostelero del año en los II Premios Gastro&Cía de La Razón, todo un reconocimiento a nivel nacional.  

Con esta apertura, Grupo Saona inicia su expansión fuera de Valencia con un concepto diferente de restaurante en el que se ofrece un menú donde se puede elegir entre varios entrantes, platos principales y postres con un precio cerrado de 10,90€ de lunes a viernes excepto festivos en horario de mediodía.

En este nuevo espacio se pueden saborear platos como la Fideuá de gambas y ajos tiernos, Arroz meloso de pato y alcachofa, Ensaladilla rusa sobre tosta de wanton y huevo de codorniz, Causa limeña de pollo y ají amarillo o el Solomillo de pollo, salsa camenbert, patatas a lo pobre y jamón ibérico, entre otros platos destacados. Con esta propuesta Grupo Saona pretende darse a conocer y acercar su gastronomía al público madrileño.

 

La última obra de Nacho Carbonell llega a Madrid de la mano de Cervezas Alhambra

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La obra se expone por primera vez en Central de Diseño de Matadero Madrid dentro del Madrid Design Festival

Llega el Madrid Design Festival

  • Más de 200 actividades
  • 28 días de programación
  • 320 diseñadores y profesionales
  • 48 exposiciones e instalaciones urbanas
  • 28 museos e instituciones participantes
  • 25 Marcas con ADN design
  • 40 espacios en el festival OFF.

Madrid Design Festival es una cita que colocará al diseño en el calendario cultural de la ciudad durante todo el mes de febrero, atrayendo una audencia nacional e internacional a sus actividades expositivas y formativas repartidas por toda la capital.

“El Patio” de Nacho Carbonell

“El Patio” es la última obra de Nacho Carbonell creada en colaboración con Cervezas Alhambra dentro de su plataforma de creación contemporánea Crear/Sin/Prisa, en ocasión del Madrid Design Festival.
Se trata de una instalación compuesta por un grupo de sillas de largos respaldos que soportan grandes vidrieras realizadas a partir de pasta de cebada y más de 10.000 botellas de Cerveza Alhambra.
El espacio abierto junto a la disposición de los elementos conforman un ambiente lleno de estímulos que obligan a los visitantes a pararse, mirar y tocar, dedicando tiempo a descubrir y disfrutar el arte y el mensaje del artista.

Crear/Sin/Prisa


Cervezas Alhambra participa en el Madrid Design Festival como declaración de su conexión con la creación contemporánea. La marca comparte con el Festival el interés por llevar las diferentes disciplinas del diseño a un público más extenso.
“El Patio” de Nacho Carbonell para Cervezas Alhambra es el cuarto proyecto de la plataforma de creación contemporánea Crear/Sin/Prisa que desde su creación en 2016 se ha convertido en un aglutinador de propuestas creativas trasladando la voluntad de promover la creación artística por parte de la marca.

MADRID DESIGN FESTIVAL
madriddesignfestival.com

“EL PATIO”
Nacho Carbonell para crear/sin/prisa de Cervezas Alhambra
La instalación se expondrá hasta el 25 de febrero en el espacio Central de Diseño de Matadero
Madrid, dentro del Madrid Design Festival.

Matadero Madrid
Central de Diseño – di_mad
Paseo de la Chopera, 14
Del 6 al 25 de febrero
De M a V, de 16.00 a 21.00. S, D y festivos, de 11.00 a 21.00.

De “Camino” al cielo. Corral de la Morería estrena el nuevo espectáculo de Jesús Carmona

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Sesenta años después de su nacimiento, Corral de la Morería vuelve a situarse en la vanguardia al ofrecer una experiencia gastronómica de primer nivel y conjugarla con un espectáculo flamenco de máxima calidad.

Ubicado en Las Vistillas, en pleno barrio de La Latina, Corral de la Morería es el tablao de flamenco más afamado y prestigioso del mundo, convirtiéndose hoy día es una cita obligada para los visitantes de Madrid. En estos más de 60 años se ha proyectado internacionalmente difundiendo el flamenco entre miles y miles de personas de todo el mundo, gracias a la figura de su fundador, Manuel del Rey, y a sus hijos que han iniciado un proceso de renovación manteniendo siempre intacto el espíritu del tablao.

“El mejor flamenco y la gastronomia de lujo dan al corral de la Morería el título de único”

20 MINUTOS

Camino: el nuevo espectáculo de Jesús Carmona

En este 2018, Corral de la Morería da la bienvenida al nuevo espectáculo de Jesús Carmona, uno de los grandes de la actual generación de baile que está revolucionando el panorama flamenco.

“Camino” es un espectáculo que está creado especialmente para Corral de la Morería, uno de los pocos espacios de Madrid en los que todavía se puede sentir ese sabor del flamenco de antaño.

La obra de Jesús Carmona, que se ha estrenado el 15 de enero, recorre los diferentes espacios en los que el flamenco se ha desarollado, de ahí el nombre “Camino”: desde sus orígenes populares en las calles, los primeros cafés cantantes hasta los escenarios de más prestigiosos como el mencionado Corral de la Morería, que crea el formato moderno de tablao flamenco y continúa evolucionando hasta nuestros días.

Desde su inauguración en 1956, el tablao ofrece cada noche y de manera ininterrumpida una experiencia única en el mundo no solo por su programación artística sino también por su oferta gastronómica. Lo más importante de esta renovación se centra de hecho en la propuesta gastronómica.

Con el fichaje de David García como jefe de cocina, tras el asesoramiento de cocineros como José Luis Estevan (Lágrimas Negras) y de Salvador Brugués (experto mundial en cocina al vacío)  a lo largo de estos últimos años, culmina la evolución gastronómica de Corral de la Morería que contará con dos espacios diferentes dentro del propio local: Restaurante Corral de la Morería, un nuevo restaurante con una propuesta gastronómica muy personal diseñada exclusivamente para cuatro mesas y Restaurante Tablao, espacio actual en el que se encuentra el escenario.

“Camino” estará en cartel durante 5 semanas hasta el sábado 17 de febrero, a excepción del los días 31 de enero y 1, 2 y 3 de febrero.

Entradas a la venta en www.corraldelamoreria.com

 

CORRAL DE LA MORERÍA

TABLAO FLAMENCO – MADRID

c/ Morería, 17 – 28005 Madrid

Tel.: (+34) 913658446 – 913651137 – Fax: (+34) 913641219

info@corraldelamoreria.com

Music wins at Carrefest

Carrefest is over and if you miss it, well, it was a great and unique occasion to see tremendous artists like Alvaro Soler and Bombai for free.

I had to chance to be there and I am already saying to all my friends that next year they should not miss it.

What I really like about the event is the all festival organization, because it’s not just a free concert it’s a stage for artists that might not have the chance to share their vision with other incredible bands.

Venturi, Señor Nadye, Hickeys and Alejandra, the winners and finalists of the Carrefest competition were acting like rockstars on the stage, and they had already crowded groups of groupies over the public.

You don’t have any idea of how many selfies I saw shooting with the guys from Venturi.

2017 was the third edition, we all know how precious is for young musician to have such an important contest where the power of deciding who is going to perform at the final event is given to the public, to us, this is priceless.

We all have a friend who is a songwriter, who is part of a group since he was a kid or an angelic voice that we know and wish that everybody else can discover sooner or later.

Carrefest is this, an opportunity.

Carrefest is a greater opportunity also because it’s a gipsy project, this year in almost two months, 73 recording sessions and 672 songs spread around three different cities (Madrid, Bilbao and Sevilla), the festival has reached a wider public, with more than 60.000 votes.

The Music truck is such an amazing idea, a recording studio inside a truck, the ultimate idea for sharing music with a professional sound.

Only a innovative company like Carrefour with its hundreds of supermarkets in Spain was able to promote a develop such an important celebration for music.

More information: Carrefest.

Mulafest is turning 6

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Mulafest is the festival of arts, of many arts, in many forms.

It’s a paradise for creative and curious people.

Mulafest is where the magic happens.

It’s art for the skin with the tattoo convention and art for musical notes in the form of concerts.

Visit Mulafest not just as a passive walker in a fair, Mulafest is also workshops, masterclass, learning how to customize your car with aerography for example.

In its sixth edition it’s definitely an unmissable event for 2017, because it’s not just a festival, it’s a frame around the future trends that start from the streets, the urban culture, the one that the cool hunters are studying and trying to understand everyday.

Only three days, from Friday 30th of June until the 2nd of July, the location is of course the official fair of Madrid Ifema, that now has it’s homonymous metro station.

Tattoo lovers, motor lovers, arts lovers, groupies and a cool space also for food, with a street food area where the best street food trucks have been gathered all together in a special location designer by the architects from Zuloark.

The Isla gely will be the chilling point for mainly music and Street food. Let me write “Finally a playa in Madrid”, it was the only thing missing in this gorgeous city.

Mulafest is a celebration of art but also for love, because especially this year it takes place in the love week, the orgullo, that this year is a worldwide celebration in town.

There is will a special art exhibition dedicated to erotism, and also screenplays dedicated to sexuality will be screened in those three days.

Art mixes with performance and becomes theatrical, another type of art celebration in Mulafest, pointing the importance of diversity in the art world.


The documentaries #VICELGTBQ will be previewed expressing stories of different people around the world, from Spain to the USA, Russia, Albania and México, how these people deal with sexual problem, though the eye of VICE.

More information here: Mulafest.

Carrefest 2017, where music beats

Summer means festival.

It’s hard to chose where to go every weekend in Madrid or around Spain.

And it’s even harder to decide how to spend money, who is the priority.

When instead the concert is for free, and it’s in Madrid, and has super well-known artists like Alvaro Soler and Bombai, well, in this case the only thing I can say is:

“What are you waiting for? Get those free tickets now!”

 

carrefest

I was listening to my Spotify playlists when I discovered about this event and I couldn’t believe such a nice festival could be free.

I immediately got my tickets registering to the website few weeks ago and I can’t wait to attend the event, I share it with all my friends and I know it’s going to be so cool.

I am a huge fun of those two big names but I am also really supportive with new names, like the guys that won the Carrefest Music Talent.

I am obsessed with talent show and I really liked the opportunity that this free festival gives to the new generation of musicians and singers.

During the Carrefest music talent format, judges and the audience have the same power, because the winners are decided by both of them.

It’s a band contest and Venturi was crowned as the judges winner while SeñorNadye was chosen by the audience of the festival, thanks to this new winning category introduced for the first time in this new edition of the Carrefest.

More than 130 bands were participating this year, for the professional jury composed by Universal Music, Los 40 and Carrefour, it was really hard to choose only one winner.

But Venturi with the song Paro mi caballo convinced everyone, with the indie rock sound made in Madrid.

The date is really close, it’s Saturday 24th of June, where the winners of the talent show and the big names (Álvaro Soler and Bombay) will share the stage of the Carrefour Fest.

The location is the Carrefour supermarket in Móstoles, metro station Móstoles-El Soto.

It’s really cool to see how this new edition of the Carrefest has gone so far, especially for the participation of the bands and the audience.

This Saturday the bands will be live in Carrefest and as soon as possible we will hear them in our Spotify playlists.

If you need another reason because the previous one where not enough, well, maybe this Alvaro Soler picture will help you.

carrefest

 

More information: Carrefest 2017

Chueca best restaurant

The 10 Best Bars and Restaurants in Chueca

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Madrid is a city full of colours, and we all know, from the metro station to the barrio decoration, which is the rainbow district in Madrid: Chueca.

We wish that this article will be a guide in honour of the World Pride Madrid 2017 that we are more than proud to have in town this year.

Chueca has turned into one of the most lively barrio in Madrid, for sure we have reviewed more bars and restaurant in Chueca than in all the other districts. Calle Pelayo for the restaurants and Calle Reina for the bars are as good as Calle Ponzano or Calle Cava Baja.

If you are in Chueca for the Orgullo and don’t know the city, don’t worry, you can find all you need between Calle Hortaleza and Gran Via.

1)Best Paella: Socarrat

The first thing everyone asks in in Spain is “Where is the best paella?” well, guess what, it’s in Chueca, the restaurant is called Socarrat and it’s real Valencian traditional receipt, the Paella de la Abuela, Paella Valenciana, Paella Vegetariana and much more.

It’s open just for lunch, it’s a tiny take away spot with some tables. Try also the craft beer made in Valencia named as the local. It’s open just for lunch, because paella was born for that specific meal.

SocarratCalle San Marcos, 2, 28004 Madrid – Tel. 663 43 91 10

2) Best international restaurant: diurno

If you know madridiana you will remember the diurno article and posts on social media, we are in love with this place and it’s our first suggestion when friends are in town and want to have a tasty lunch or dinner in a beautiful space. The lunch menu is perfect and you can either try spanish food or international quality dishes. It’s a well known location, a meeting point in barrio also for breakfast and the traditional afterwork.

DIURNO [Madrid] – Calle de San Marcos, 37, 28004 Madrid – Tel. 915 22 00 09

3) Best japanese restaurant: Sr. Ito

And here we are in Calle Pelayo, it’s such a nice street that it is good to have a pleasant excuse like dining in Sr. Ito for walking almost until Alonso Martinez. This is not the typical japanese restaurant, if you are a all you can eat sushi consumer, this is not your place. Sr. Ito in Chueca is the place for beauty lovers and slow life living. The decoration is incredible, we talk a lot about this place in dedicated article where you can see all the dishes, especially the cake, impressive.

Sr. Ito – Calle Pelayo, 60, 28004 Madrid – Tel. 910 81 66 15

4) Best Galician Restaurant: Morgana

Opened less than two month ago and it’s already a hit. The place is tiny but there is no place like Morgana to try galician food with a twist. The owners are Miguel, the chef in the kitchen and Augusto, at the bar making great tailor made cocktails. The ambient is nice, both the higher tables at the beginning and the lighted room with paintings and sculptures. If you are wondering where to have a real smashy tortilla, with the original liquid inside, this is your place.

Morgana – Calle de Augusto Figueroa, 33, 28004 Madrid

5) Best Italian Restaurant: Fratelli d’Italia

We are huge consumers of Fratelli d’Italia pizza in barrio Lavapiés, where there is not a restaurant like in Chueca Calle Hortaleza but a takeaway pizza spot that is a paradise for Italians missing a good pizza at a proper price. In Chueca Fratelli d’Italia it’s a pizzeria and a restaurant, but more than that it’s a Sardinian restaurant, where you can try really good pasta and fresh fish.

Fratelli d’Italia – Calle de Hortaleza, 28, 28004 MadridTel. 915 15 41 06

6) Best bocata: La casa tomada

If Calle Valverde is the west limit of Chueca instead of Calle Valverde, La casa tomada can definitely be included in this barrio. The best bocata in Madrid has Venezuelan blood and it’s address is Calle San Lorenzo 9. José Antonio the owner and chef of Casa Tomada is a perfectionist, his bocatas XXL are works of art. Even if they are so huge you can’t visit La casa tomada without starting your meal with a chili cheese fries, you better go with friends.

La casa tomada – Calle San Lorenzo, 9, 28004 Madrid – Tel. 915 13 84 48

7) Best asian restaurant: Tuk Tuk

Tuk Tuk in Calle Barquillo is one of the numerous Tuk Tuk restaurants opened in Madrid with the visionary idea of sharing the best asian street food from Bangkok, India, Philippines, and Vietnam.

We have been to Barquillo and Alcalà which is the newer, and widely discussed about how much we are in love with the sexy baos and the delicious pad thai or hokkien.

8) Best east european restaurant: Khachapuri

Khachapuri is a discovery, it’s a typical Georgian restaurant in the middle of Chueca. It’s a mono product restaurant serving that Georgian pizza with eggs in a middle and a lot, a lot, a lot, a lot of melty cheese, and it’s mandatory that you enjoy the khachapuri with the hands piece after piece. For this multi sensorial tasting experience and nice modern atmosphere of the restaurant, it’s a worth visiting restaurant. Read more in this article.

Khachapuri – Calle de Víctor Hugo, 5, 28004 Madrid – Tel. 916 68 38 65

9) Best cerveceria: Källa

Recently opened in Calle Barbieri, in the heart of Chueca, Källa is not just a cerveceria, it is also a beer factory, with a nordic name and simple style, even if the owners are two venezuelan entrepreneurs. This hybrid space of a bar and a factory offers three variety of crafted beer branded Källa Origen (IPA), Ritual (ALE) and Esencia (Lager), with an additional offer of beers from Madrid and other locations.

Källa – Calle de Barbieri, 20, 28004 Madrid – Tel. 915 21 01 32

10) Best cocktail bar: Angelita

Angelita Madrid has one of the best cocktails in Madrid because of its craftsmanship. This The accuracy that Borja and Jose Luis put in the preparation of each cocktail, they way you see it served looks more like a work of art rather than a cocktail.

Not to mention the fact that the service should be a benchmark in town, when you seat you already have your fresh water and a little sweet tapa well presented in a tiny box or a box of popcorn.

Angelita – Calle Reina, 4, 28004 Madrid – Tel. 915 21 66 78

+ The latest openening Som Thai Club

In the already mentioned Calle San Marcos a new space has just opened, it’s called Som-Thai and it has a special gastro-barra: the Som Thai Club, offering tapas for less than 2€ that are perfect to pair with a cerveza muy fria. For all the oriental food lovers or for those you want to try it, this tapas are the greatest because they reflet the Thailandese culture.

Restaurante tailandés Som-Thai – Calle San Marcos, 26, 28804 Madrid – Tel. 910 410 429

 

casa monico finca madrid

The stunning Casa Mónico location

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I would never have imagined to find near Madrid a place like that. I didn’t have any idea that not so far from Madrid city centre I could have found such a special place like Casa Mónico.

Casa Mónico is a spectacular Herrerian style manor was built in 1946 by Secundino Zuazo, precisely located in a garden of more than 30.000 km, with a capacity of 600 people seated or 800 hundred standing, recently renewed to became the greatest location for fairytale events in Madrid.

casa monico finca madrid

In Casa Mónico the ancient meets the modern, the restoration has kept all the precious architecture and style of the original design, the idea in fact was to give a refresh without losing the iconic structure design.

Every place tells a story, and I love to write down story, especially when the protagonist is an historical location like Casa Mónico, where we’ll all be celebrating marriages and parties, this summer and for all the following seasons.

So, what’s the story behind Casa Mónico?

casa monico finca madrid

The story of Casa Mónico begins in the United States of America, with Carlos Albert, the son of the marqueses de Alhucemas, travelling to New York in 1940. He was so fascinated by one of the first luxury restaurants of United States credited with being the first American restaurant to allow patrons to order from a menu à la carte, unlike the restaurants of that epoch, it’s name was Dalmonico.

Evidently Mr. Carlos Albert wanted to honour this innovative american restaurant by opening his own version with the name inspired to that first mover and subsequently Casa Mónico.

Many things have changed in 77 years of restaurant, catering and event business, but the spirit that the founder put in its work as always been the same, innovating and never settling.

casa monico finca madrid

Without any doubts this location is a privileged place for those who are looking for a different site where celebrate a special occasion. With versatile spaces according to the needs of every event it has been one of the first fincas of Madrid dedicated to the celebrations of events.

It offer a personalized and made-to-measure menus for every kind of guest, because along the years they have built a network of professionals that represent the best of for every production, not only referring to food, but to the whole organization, from the bakery to the towels.

casa monico finca madrid casa monico finca madrid casa monico finca madrid casa monico finca madrid

This very special tailor made service is even much more personalized if you considered all the types of events that can be held in Casa Mónico. Starting from the classic catering to original presentations, where the staff can show their best creativity skills, with entertainment for example, this chameleonic space can be transformed in many ways.

Catas and show cooking where food and drinks are protagonists are always pleasant experiences for the attendees, that’s why those two offers are also part of the incredible activities that can be designed and developed in such an amazing location.

The fact that it is so close to Madrid is making Casa Mónico well known for being the ultimate relaxed place to escape from the city without going out of it.

In this place is really possible to relax and recharge, so that we have written down five reasons why you should visit and revisit Casa Mónico:

  1. The location. A peaceful place surrounded by nature a few steps away from Madrid city center
  2. The combination. A perfect mix of tradition and innovation
  3. The quality. Selecting the best professionals for each service and production.
  4. The offer. They do not offer only the classic event setting, the possibilities are infinite.
  5. The experience. They can combine all those factors because of the experience. Every event is unique at Casa Mónico.

I got a tiny part of it, in the form of rasberry jam and tea, so that I can sip my morning breakfest dreaming about this wonderful place.

Mejor desayuno en casa con productos de @monico_gourmet 🍓 #madridiana

Un post condiviso da MadriDiana (@madridiana___) in data:

More information: Casa Mónico.

Location: Km 9.5 on the La Coruña Highway A-6

Rojo Piruleta fashion quality

I’ve always been in fashion, this means not only to buy fashion but also to live it.

My very first working experience was as assistant of a really young fashion designer for a really historic Italian fashion brand.

Staying by her side meant a lot for me, because she was in charge of everything, design, production, fashion shows, researches, and I was living with her this day by day, studying at university in the morning, going in the atelier in the afternoon.

The fashion world of that tiny ecosystem of an historic fashion house trying to renovate with a young recently graduated designer impressed me a lot.

I travel and visited the most prestigious textile trade fairs, I learned a lot about the fabrics, I was studying economics, so I didn’t have any knowledge about the fashion world.

When I graduated I didn’t have the chance to work in a big fashion company, I started my career in the digital world, working with startups and advertising agencies.

I have learned a lot from that experience and that’s why I am really interested in connecting with young Spanish designers, I want to know the history of their brand, how they conceived it and how they developed it, because I like the stories behind the brands, more than the product itself, if I trust a entrepreneur I’ll marry the product too.

To me quality is the main point, I always need to touch the fabric and see where it was made from the label, how much cotton in it.

rojo piruleta madrid

When I’ve met Arantxa and Yomara from Rojo Piruleta I was so glad to discover a young Spanish fashion brand focus on quality rather than trends.

Finally a simple idea, making cool t-shirts and sweaters, that will last more than one season, even if none of them is a simple cloth.

It can be a sentence printed, an embroidery sewed on the shoulder like caviar or even a weaving on the hip. Nothing is left to chance. Even if Arantxa and Yomara are not fashion designers, they do design together all the collections of Rojo Piruleta.

They come from a totally different sector, the sanitary, but they have always had the dream of a collection produced by themselves.

They were both already entrepreneurs, so the organizational part, how to set up a company was the easiest part for me, but the research of the right fabric and the right company to print and produce the collections was not that easy.

I believe that when you do something well it is easier to attire people, because of the word of mouth between customers and retailers too.

If you consider how long these products will last compared to the fast seasonal fashion product you won’t need any added reason to start buying Rojo Piruleta.

The thing that impressed me the most, after the quality of the fabric, is for sure the commercial network that Arantxa and Yomara were able to build so quick, with the most famous multi-brand retailer in Madrid (NAC) for example and so many resorts locations, like Pura in Tarifa.

Not to mention that Arantxa and Yomara did not quit their previous jobs for Rojo Piruleta, they maintain both the activities 247, the designer together but then the rest of the tasks are divided into them. And of course they also have a third job, the most beautiful and complicated in the world: being mothers.

What I really liked about them is their planning, they have really clear who they are, what they what to do and especially when, they won’t produce too much or go too fast, they will grow at their own trend, step by step, they will keep the control of the productions, the communication, the design and the sales.

Last but not least I appreciated the fact that both Arantxa and Yomara always wear Rojo Piruleta and that they mix and match them in so many ways, like for example wearing a shirt on the opposite side avoiding the prints using the back side on the front, because they don’t have labels on the back. It’s such a simple thing that was not conceived to be kind of double face but it is really a double face with a simple idea.

Rojo Piruleta is a simple statement for something that we were all missing since Arantxa and Yomara started the brand in 2015, simple t-shirts and sweater with a magic touch of originality.