When a luxury brand celebrates an anninversary with an exhibition the most common output is an exhibition in a museum with all sort of sketches and products designed and produced along the decades.
Well, Loewe with the project #PastPresentFuture at the Real Jardín Botanico, did something more.
I couldn’t miss this exhibition even if shows up for few weeks, but Madrid has been full of Casa Loewe prints since the begin of the summer. I went on the last day, luckyly, and I was so impressed.
The exhibition was divided into three rooms, one the central room was basically a very chic little shop, the second one on the left was the anniversary room with all the prints of the adv on the floor and on the wall, with a plexi library full of historic and iconic pieces of Loewe story.
The ideal place where to take inspiring pictures.
Then on the right comes the Steven Meisel flowers exhibition, giant and tiny pictures of flower composition shot by the genius fashion photographer.
And I was glad to discover this beautiful location too, I have never though of walking around botanical gardens in Madrid in December.