hop in the box

“Beer, if drunk in moderation, softens the temper, cheers the spirit and promotes health.” – Thomas Jefferson

This article will take you 1 minutes 22 seconds to read – written by Enzo Lauretta

What were we talking about last time?

In my latest article about Hop in the box I talked about

  1. Travel the world by tasting different beers from the comfort of home
  2. They will rang your door, it’s like Christmas but every month
  3. The excitement of a surprise box, which is priceless
  4. They spread the craft beer culture helping local producers to be distributed
  5. Being the coolest beers bottles collectors between friends.

In the last weeks I have heard and read about at least 5 different events-festivals-fairs totally dedicated to the amazing and exciting world of the beer.

Some were focused on a specific typology of cerveza, some others were totally involved in the growing trend of craft beer, letting tiny producers to speak out and meet their desired target.

I have to admit that in the end I’ve been only to one of these events, the more advertised and far from Madrid center, and it really disappointed me. Prices were too high both for beers and food, few varieties of cervezas and an awful space, desolation …

Probably the other events were great and I just pick the wrong one, but for sure this episode made me think about how much we do expect sometimes from a location and an event and how much we can be disappointed, hopefully in this case I didn’t had to pay for an entrance ticket.

Comfort is what I was thinking about.

hop in the box

So, after that I thought, why I should move from home to look for a craft beer store or to go for beer festivals when I can stay at home enjoying a box of beer?

I have to admit that it is always a pleasure to visit that kind of festivals, meet people, taste different beers from all over the world, or I don’t know, decide to go for a picnic with some friends and bring hop in the box with you, but sometimes you just need to stay at home spending more time with ourselves, a football and a beer, some beers, that knock on your door and with which you can make something to eat as i did it.

To make it even clearer we record a nice video on how you can enjoy the Hop in the Box experience, from the ring bell to the consume, drinking or cooking with the craft beer selection of every month.